Experience, not explanation
Prospects use a faithful simulation of your product in realistic scenarios, and see the outcome of their choices.
Level 01 · Play before you buy
Let your buyers play your product before they buy it.
Industry Games builds iOS, Android and web games that simulate your products, and the products they integrate with. Prospects feel the value for themselves, your own team understands it in every use case, and your conference stand becomes the one people remember.
- App Store
- Google Play
- Web browser
SHIFT 3 · YOUR SITESCORE 1,240
Clear the morning rush using your new toolkit
VENDOR ABooking system
auto-sync
VENDOR BInvoicing
Booking confirmed, invoice raised automatically. +120 time saved
Next customer
Built for any industry with products worth trying
- Software & SaaS
- Equipment
- Healthcare
- Hospitals
- Farming
- Construction
- Logistics
- Hospitality
Why a game
Brochures describe. Demos tell. Games let them do.
A buyer who has run your product through a simulated day at work understands it in a way no slide can match. And they can do it on their own time, from their phone.
Integrations you can feel
When your product works with others, the game shows the whole workflow, so the value of the connection is obvious.
A marketing asset that works everywhere
Use it in campaigns, on your website, at trade shows, in sales calls and in onboarding. It lives in the app stores and on the web.
Co-op mode · For your staff
Your team can play it too.
The same game lets your staff experience your product the way customers do, across many different use cases. They learn how it behaves on a quiet day, a busy day and an unusual one, without needing a live system or a real customer.
- Scenario: peak season
- New customer
- Large account
- Something goes wrong
Sales teams
Understand how the product fits each kind of customer before the customer asks.
Support and implementation
Practise real situations, including the tricky edge cases, in a safe space.
New starters
Learn the product by using it from day one, alongside the products it integrates with.
Event mode · Conferences and trade shows
The stand people queue up for.
At a conference, a game turns a passing glance into a hands-on product experience. Visitors play at your stand, compete with each other, and take the game home on their phone.
Play on tablets or a big screen
A short, focused play-through that shows your product at its best in a few minutes.
Leaderboards and challenges
A friendly competition across the event keeps people coming back to your stand and talking about it.
Scan, download, keep playing
A QR code takes visitors to the app store, so your product stays in their pocket long after the conference.
One game, partner booths
Vendors in a multi-vendor game can each run it at their own stand, or team up on one.
Player insights
Get to know your customers long before implementation day.
Every play-through tells you something. We collect insights inside the app about how players use your product: what they reach for first, where they hesitate and the choices they make. You learn how your customers tick before you would otherwise find out in implementation, and can shape your onboarding and rollout around it.
Clients see it all in their own analytics portal, across every game they’re part of. In shared games, each vendor sees overall totals plus detail for their own products only.
Insights reportILLUSTRATIVE
Features players used first
WHERE THEY HESITATEDStep in workflow
MOST COMMON PATHChoice A, then B
Use it to plan training, onboarding and rollout before the first customer goes live.
How it works
From first chat to the app store.
- LEVEL 1
Get in touch
Contact us and we’ll talk through your business, your products and the industry you sell into.
Contact us - LEVEL 2
Join a game or start a new one
If we already have a game in your industry, we’ll talk about adding you to it. And/or we plan a new game around your product and your users.
- LEVEL 3
We release it
We publish the game to the App Store, Google Play and the web, and keep it maintained.
- LEVEL 4
Start marketing with it
Put the game in your campaigns, on your website, at events and in sales conversations.
Bonus level · No surprises
We’ll tell you before another vendor joins your game.
Joining forces in the app is powerful, and there may be just as much power in joining forces in real-world sales. Hearing about a new partner early gives you time to explore that together.
Multiplayer mode
Better together: one game, several vendors.
Vendors whose products integrate can share a single game. Players see each product doing its job, and the hand-offs between them, so the combined value is clear and every vendor shares the cost.
VENDOR AProduct Ae.g. Bookings
integration
The shared gameOne simulated workplace where every product plays its part
integration
VENDOR BProduct Be.g. Payments
- Shared build and running cost
- Each vendor’s product shown faithfully
- Every partner can market the same game
Game ideas
What could your industry’s game look like?
A few ideas to get you thinking. Each one is built around a real journey your customers go through, with a seat for every vendor who plays a part in it.
Construction and property · Multi-vendor
Build Your First Home
The player is a first home buyer taking their first house from loan application to front door. Each stage is a level, and each level features the real products that make it happen.
- LEVEL 1Get loan pre-approvalLenders, mortgage brokers
- LEVEL 2Find landLand developers, agents, conveyancers
- LEVEL 3Pick a house designHome builders, designers
- LEVEL 4Engage your builderBuilders, inspectors, insurers
- LEVEL 5Choose fixtures and extrasKitchens, flooring, solar, smart home
- FINAL LEVELMove inRemovalists, energy, internet, home insurance
Ward Rush
Run a busy ward through a 24-hour shift: admissions, beds, rostering, medications and discharge.
Vendor seats: patient records, rostering, medical devices, pharmacy, pathology
Clinic Day
Open a GP or allied health clinic and keep it running: bookings, telehealth, billing and claims, and patient reminders.
Vendor seats: practice management, telehealth, payments, patient messaging
Season to Season
Run a farm through a full season: plan the crop, run the machinery, read the sensors, manage livestock and sell the harvest.
Vendor seats: machinery, ag-tech sensors, livestock tracking, agronomy, grain marketing, rural finance
Have an idea?
Tell us about the journey your customers go through and we’ll shape a game around it.
Pitch us your game →
Category exclusivity
One seat per category. Your competitors stay out.
In each game we give exclusivity to a single vendor in each competing category. Two competitors only share a category if they both agree to it.
EXAMPLE GAME · CATEGORYSEAT
BookingsExclusive · Vendor A
PaymentsExclusive · Vendor B
ReportingShared by agreement · Vendors C + D
MarketingOpen seat
The commercials
Simple terms. No app to look after.
Monthly subscription or contract
Choose a rolling monthly subscription or a fixed contract term. Multi-vendor games split the cost between partners.
Pricing on request
We build, publish and maintain
Industry Games publishes the app in the stores and keeps it current. We retain the rights to the app.
Yours to use in your marketing
You have the right to use the game across your marketing, websites, events and sales conversations.
FAQ
Good questions.
Can a single vendor commission a game on their own?
Yes. A game can feature just your products, or you can invite partners whose products integrate with yours to join later.
Who builds the game?
Matt Ratcliffe, based in Victoria, Australia, works with you directly from the first conversation through to launch and beyond. None of our work is offshored.
How does a multi-vendor game work?
Each vendor’s product is simulated faithfully, along with the integrations between them. Partners share the cost and every partner can promote the same game.
Who owns the app?
Industry Games retains the rights to the app and publishes it in the app stores. Participating vendors have the right to use it in their marketing.
Will a competitor appear in my game?
Not unless you agree to it. Each game gives exclusivity to one vendor per competing category, or to several where all parties agree. We’ll also let you know before any new vendor joins.
Can we use the game to train our own staff?
Yes. Sales, support and new staff can play through different scenarios to understand how the product behaves across a range of real use cases.
Can we use the game at conferences and trade shows?
Yes. It runs on tablets or a big screen at your stand, and visitors can download it to keep playing afterwards.
What insights do we get from the game?
We collect in-app insights on how players use your product, such as the features they try first, where they hesitate and the choices they make, and show them in your client analytics portal.
Which platforms do you support?
iOS, Android and the web, so prospects can play on a phone, a tablet or a laptop.
Press start
Get in touch
Your industry. Your game.
Tell us about your products and who you work with. We’ll come back with an idea for the game.